Activate Japan

Japan marketing, advertising news and insights

2008/4/23

Gentemann on Activate a Next Generation Communications Agency

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@ 11:23 AM (19 months, 9 days ago)
We have more choices than ever before. More careers, more lifestyles, more products, more information, more entertainment. We can even have more money. But, with more decisions to make, we also have less time. So we use technology. Now we can go shopping without leaving the house, we can work at home and socialize at work. We lead multiple lives within a global online community. It might seem revolutionary but today's children will never know anything different. And if you want to get close to tomorrow's customers, you have to operate in their world. Activate is creating the next generation communications agency which marries direct marketing and consumer insights with interactive principles to help you get closer to your customers in this new world. We are driven by the mission to bring brands closer to consumers. By understanding them better. By communicating with them more personally, by creating a dialogue not a monologue. If you believe in this New World let's begin a dialogue.