http://gentemann.bloghi.com/ Japan marketing, advertising news and insights Thu, 15 May 2008 10:24:36 +0000 http://bloghi.com/ http://gentemann.bloghi.com/img_ch.hi?id=13174 http://gentemann.bloghi.com/ http://gentemann.bloghi.com/2008/05/02/gentemann-on-manga-meets-itunes.html http://gentemann.bloghi.com/2008/05/02/gentemann-on-manga-meets-itunes.html#comments Fri, 02 May 2008 15:24:13 +0000 http://gentemann.bloghi.com/2008/05/02/gentemann-on-manga-meets-itunes.html Music meets manga with “www:sh.shinzou.jp” Shinzou Sound, a group of artists and musicians launched “Synesthesia” the interactive online manga on 12th of August 2006. “Shinzou Sound” is a group of creative collaborators sp specializing... http://gentemann.bloghi.com/2008/05/02/gentemann-on-manga-meets-itunes.html#comments http://gentemann.bloghi.com/2008/04/23/gentemann-on-activate-a-next-generation-communications-agency.html http://gentemann.bloghi.com/2008/04/23/gentemann-on-activate-a-next-generation-communications-agency.html#comments Wed, 23 Apr 2008 12:23:34 +0000 http://gentemann.bloghi.com/2008/04/23/gentemann-on-activate-a-next-generation-communications-agency.html We have more choices than ever before. More careers, more lifestyles, more products, more information, more entertainment. We can even have more money. But, with more decisions to make, we also have less time. So we use technology. Now we... http://gentemann.bloghi.com/2008/04/23/gentemann-on-activate-a-next-generation-communications-agency.html#comments http://gentemann.bloghi.com/2008/03/28/gentemann-on-the-apple-computer-brand.html http://gentemann.bloghi.com/2008/03/28/gentemann-on-the-apple-computer-brand.html#comments Fri, 28 Mar 2008 09:01:58 +0000 http://gentemann.bloghi.com/2008/03/28/gentemann-on-the-apple-computer-brand.html I think when a product or a service kindles an emotional dialogue with the consumer the product or service can qualify to be a brand. As advertising becomes more ubiquitous across the country, it's increasingly difficult for companies and products to... http://gentemann.bloghi.com/2008/03/28/gentemann-on-the-apple-computer-brand.html#comments http://gentemann.bloghi.com/2008/03/24/gentemann-on-mastercard-branding-japan-fashion-week-with-mobiactions-ivvr.html http://gentemann.bloghi.com/2008/03/24/gentemann-on-mastercard-branding-japan-fashion-week-with-mobiactions-ivvr.html#comments Mon, 24 Mar 2008 11:57:51 +0000 http://gentemann.bloghi.com/2008/03/24/gentemann-on-mastercard-branding-japan-fashion-week-with-mobiactions-ivvr.html Tokyo, Japan 26th March 2008 MasterCard’s sponsorship of Japan Fashion Week’s “3GTV Japan” has been the first to use the latest branded interactive mobile video service - Mobiactions. In a tie-up between Activate, KK, a Japan based... http://gentemann.bloghi.com/2008/03/24/gentemann-on-mastercard-branding-japan-fashion-week-with-mobiactions-ivvr.html#comments http://gentemann.bloghi.com/2008/03/21/gentemann-on-new-3g-mobile-technology-in-japan-activate.html http://gentemann.bloghi.com/2008/03/21/gentemann-on-new-3g-mobile-technology-in-japan-activate.html#comments Fri, 21 Mar 2008 22:33:07 +0000 http://gentemann.bloghi.com/2008/03/21/gentemann-on-new-3g-mobile-technology-in-japan-activate.html Press Release Activate K.K launches world premier of mobile phone technology at the Japan Fashion Week This spring's Japan Fashion Week from March 10th – 16th will see the latest use of mobile phone technology called 3gtv. The mobile site... http://gentemann.bloghi.com/2008/03/21/gentemann-on-new-3g-mobile-technology-in-japan-activate.html#comments http://gentemann.bloghi.com/2008/03/19/gentemann-on-activate-japan.html http://gentemann.bloghi.com/2008/03/19/gentemann-on-activate-japan.html#comments Wed, 19 Mar 2008 15:16:13 +0000 http://gentemann.bloghi.com/2008/03/19/gentemann-on-activate-japan.html activate “There are hundreds of ways to sell cars that don’t require TV commercials. We want an agency that understands that.” Daimler Chrysler “To build my brand I need communication that shows brand leadership but also increases... http://gentemann.bloghi.com/2008/03/19/gentemann-on-activate-japan.html#comments http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html#comments Thu, 13 Mar 2008 07:26:16 +0000 http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html The mobile telephony landscape in Japan is very sophisticated and changes more rapidly than in any other country in the world. New technologies have been introduced so that customers can use the phone almost with the same functionality of a credit... http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html#comments http://gentemann.bloghi.com/2008/03/13/gentemann-on-ge-s-learning-organization.html http://gentemann.bloghi.com/2008/03/13/gentemann-on-ge-s-learning-organization.html#comments Thu, 13 Mar 2008 07:25:25 +0000 http://gentemann.bloghi.com/2008/03/13/gentemann-on-ge-s-learning-organization.html GE’s learning organization has a very strong if not “ideal” corporate culture. Jack Welch, Chairman and CEO of General Electric said, “The best companies know, without a doubt, where the real productivity comes from. It comes from... http://gentemann.bloghi.com/2008/03/13/gentemann-on-ge-s-learning-organization.html#comments http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html#comments Thu, 13 Mar 2008 07:24:35 +0000 http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html The mobile telephony landscape in Japan is very sophisticated and changes more rapidly than in any other country in the world. New technologies have been introduced so that customers can use the phone almost with the same functionality of a credit... http://gentemann.bloghi.com/2008/03/13/gentemann-on-mobile-telephony-in-the-japan-market.html#comments http://gentemann.bloghi.com/2008/03/11/gentemann-on-passenger-rail-privatization-a-lesson-from-japan.html http://gentemann.bloghi.com/2008/03/11/gentemann-on-passenger-rail-privatization-a-lesson-from-japan.html#comments Tue, 11 Mar 2008 08:51:44 +0000 http://gentemann.bloghi.com/2008/03/11/gentemann-on-passenger-rail-privatization-a-lesson-from-japan.html Even though passenger rail is supported by national governments in the rest of the world, the Bush administration proposed shutting down U.S. intercity passenger rail service by zeroing out funding for Amtrak in fiscal year 2006. The Bush budget... http://gentemann.bloghi.com/2008/03/11/gentemann-on-passenger-rail-privatization-a-lesson-from-japan.html#comments http://gentemann.bloghi.com/2008/03/06/gentemann-on-goal-com.html http://gentemann.bloghi.com/2008/03/06/gentemann-on-goal-com.html#comments Thu, 06 Mar 2008 13:46:05 +0000 http://gentemann.bloghi.com/2008/03/06/gentemann-on-goal-com.html Goal.com is an Internet portal site that provides arguably the best content available in soccer. Goal.com’s intention is to launch in the USA with a new USA centric site with eighty percent International content and twenty percent local content... http://gentemann.bloghi.com/2008/03/06/gentemann-on-goal-com.html#comments http://gentemann.bloghi.com/2008/02/22/gentemann-on-price-competition.html http://gentemann.bloghi.com/2008/02/22/gentemann-on-price-competition.html#comments Fri, 22 Feb 2008 21:51:35 +0000 http://gentemann.bloghi.com/2008/02/22/gentemann-on-price-competition.html Non-price competition is where true marketing professionals earn their money. The quality of the product, its unique selling proposition whether it is the quality of the product or the reliability of service when conveyed simply and with a compelling... http://gentemann.bloghi.com/2008/02/22/gentemann-on-price-competition.html#comments http://gentemann.bloghi.com/2008/02/22/gentemann-on-mission-statements.html http://gentemann.bloghi.com/2008/02/22/gentemann-on-mission-statements.html#comments Fri, 22 Feb 2008 17:28:32 +0000 http://gentemann.bloghi.com/2008/02/22/gentemann-on-mission-statements.html Both the Mission Statement and the Vision Statement reaches every area of the organization and is understood by their customers. A good company Mission Statement and Vision Statement needs to capture the essence of an organization without being... http://gentemann.bloghi.com/2008/02/22/gentemann-on-mission-statements.html#comments http://gentemann.bloghi.com/2008/02/21/gentemann-on-change-management-at-nissan-japan.html http://gentemann.bloghi.com/2008/02/21/gentemann-on-change-management-at-nissan-japan.html#comments Thu, 21 Feb 2008 07:58:54 +0000 http://gentemann.bloghi.com/2008/02/21/gentemann-on-change-management-at-nissan-japan.html Nissan is another company worth exploring with regard to Informal Structure. Although Nissan as a Japanese company has an extremely formal and hierarchal organizational structure Carlos Ghosn created a temporary informal structure to initiate change... http://gentemann.bloghi.com/2008/02/21/gentemann-on-change-management-at-nissan-japan.html#comments http://gentemann.bloghi.com/2008/02/20/gentemann-on-starbucks-in-japan.html http://gentemann.bloghi.com/2008/02/20/gentemann-on-starbucks-in-japan.html#comments Wed, 20 Feb 2008 07:25:02 +0000 http://gentemann.bloghi.com/2008/02/20/gentemann-on-starbucks-in-japan.html Starbucks and Sazaby in Japan Starbucks, which began as a specialty coffee-bean purveyor in Seattle more than thirty years ago, gave Japan’s specialty coffee industry a real jolt when it established its first shop in Tokyo in late 1996. In just... http://gentemann.bloghi.com/2008/02/20/gentemann-on-starbucks-in-japan.html#comments http://gentemann.bloghi.com/2008/02/18/gentemann-on-the-denim-market-in-tokyo.html http://gentemann.bloghi.com/2008/02/18/gentemann-on-the-denim-market-in-tokyo.html#comments Mon, 18 Feb 2008 06:33:21 +0000 http://gentemann.bloghi.com/2008/02/18/gentemann-on-the-denim-market-in-tokyo.html This came from an interview with the chairman of Diesel and how he sees the brand as global…not Italian. When anyone calls the head office of Italian fashion giant Diesel in Molvena, northern Italy, staff always answer the phone with "Welcome to... http://gentemann.bloghi.com/2008/02/18/gentemann-on-the-denim-market-in-tokyo.html#comments http://gentemann.bloghi.com/2008/02/12/gentemann-on-japanese-advertising-creativity.html http://gentemann.bloghi.com/2008/02/12/gentemann-on-japanese-advertising-creativity.html#comments Tue, 12 Feb 2008 00:43:47 +0000 http://gentemann.bloghi.com/2008/02/12/gentemann-on-japanese-advertising-creativity.html When I first heard that I was being posted in Japan all of my creative colleagues said, “Wow, how exciting…you get to go where the creativity is so fresh…I wish I was going there!” Well that creative perception of Japan has all but... http://gentemann.bloghi.com/2008/02/12/gentemann-on-japanese-advertising-creativity.html#comments http://gentemann.bloghi.com/2008/02/09/gentemann-on-east-versus-west-advertising-strategies-in-japan.html http://gentemann.bloghi.com/2008/02/09/gentemann-on-east-versus-west-advertising-strategies-in-japan.html#comments Sat, 09 Feb 2008 21:24:59 +0000 http://gentemann.bloghi.com/2008/02/09/gentemann-on-east-versus-west-advertising-strategies-in-japan.html Although Western agencies have been established here in some cases over thirty years and Western clients like GE even longer, over 100 years! It is these differences that tend to mystify the foreigners who come to Japan to do business. Perhaps these... http://gentemann.bloghi.com/2008/02/09/gentemann-on-east-versus-west-advertising-strategies-in-japan.html#comments