Activate Japan

Japan marketing, advertising news and insights

2008/3/21

Gentemann on New 3G Mobile Technology in Japan Activate

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@ 09:33 PM (20 months, 10 days ago)
Press Release Activate K.K launches world premier of mobile phone technology at the Japan Fashion Week This spring's Japan Fashion Week from March 10th – 16th will see the latest use of mobile phone technology called 3gtv. The mobile site for the JFW will include a new split screen video call feature that allows viewers to review four different videos at once and select between them to see highlights of the previous days show. Also through the same video call, users can record a video message about their experience at the show and instantly post this video blog during the call to the JFW 3Gtv site. Access to the JFW official homepage and then to the Malibu 3G site, proudly sponsored by MasterCard can be reached here: http://www.jfw.jp/jp/index.html

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